CLAUDIA

ALBARRÁN MURO

CONTENT CREATOR AND SOCIAL MEDIA SPECIALIST

LinkedIn
+34 689 075 442
claudia.albarranmuro@gmail.com

Why me?

As a committed content creator, I am deeply passionate about the worlds of Formula 1, motorsport, photography, and fashion.

With a strong background in communication, creativity, and social media, my primary areas of expertise revolve around producing diverse forms of media content, delving into the art of photography, and graphic design.

My professional goal is to leverage these talents to make meaningful contributions in the domains of Formula 1 and motorsport. Moreover, I am enthusiastic about exploring opportunities that expand my horizons in graphic design, social media management, and other creative fields, fostering a versatile skill set and further honing my passion for visual storytelling.

Experience and Education

April 2024 – Current

  • Dedicated and innovative Social Media Manager
  • Excel in crafting comprehensive social media strategies
  • Manage multiple high-profile accounts
  • Strategic approach and creative content planning
  • Significantly boosted brand presence and engagement across various platforms
  • Thrive in dynamic environments
  • Ensure flawless execution of both creative and operational aspects

Responsibilities:

  • Handle 8 Instagram accounts, 6 Twitter accounts, and 2 LinkedIn account
  • Ensure consistent brand messaging and high engagement
  • Manage high-profile accounts:
    • Instagram account with over 50K followers
    • Twitter account with 25K followers
  • Drive follower growth and engagement
  • Promptly address unexpected challenges
  • Keep projects aligned with brand objectives

IG Accounts

  • Grandprix_tve
  • Grupoizen
  • mementomorilaserie
  • capaespana
  • okapiproducciones
  • newco_audiovisual
  • zebraproducciones

X accounts:

  • grupoizen
  • zebraproducciones
  • okapi
  • capaespana

@motorsport_claudia

February 2024 – Current

  • Motorsport Content Creator
  • Excel in producing engaging and informative content across various digital platforms
  • Expertise in motorsport, particularly Formula 1 and the F1 Academy
  • Produce high-quality videos, articles, and posts
  • Engage a diverse audience

Responsibilities:

  • Manage content across multiple platforms
  • Achieve a combined following of 3,832
  • Ensure consistent brand messaging
  • Develop and implement strategies to increase engagement and grow the follower base
  • Plan and execute content calendars
  • Ensure timely updates aligned with the latest motorsport developments

December 2020 – July 2021

  • Experienced Online Community Engagement Specialist
  • Proven track record of enhancing user experience
  • Foster community interaction and drive engagement through innovative strategies
  • Manage online communities
  • Design user-friendly web interfaces
  • Create engaging content and campaigns

Responsibilities:

  • Leverage analytics to refine engagement tactics
  • Execute community-building events aligned with brand objectives
  • Significantly increase engagement levels and participation through strategic initiatives
  • Design and maintain intuitive web interfaces
  • Develop appealing graphics and compelling content
  • Utilise data analytics to measure community growth and optimise engagement strategies

October 2019 – June 2021

  • Established and founded a brand with the primary goal of generating funds for voluntary initiatives in Kenya
  • Assumed responsibilities for the entire design process, ensuring brand aesthetics align with the mission and objectives
  • Overseeing marketing strategies to effectively communicate the brand’s mission, values, and products/services
  • Managed social media platforms to create a strong online presence and drive engagement with the brand’s community
  • Utilized insights gained from this role to enhance organizational skills and optimize brand development stages
  • Successfully navigated sequential development stages for optimal growth on social media platforms
  • Collaborated with cross-functional teams to align brand initiatives with the overarching mission and objectives
  • Implemented strategies to build brand awareness and loyalty, contributing to the success of voluntary initiatives in Kenya
  • Continued commitment to the brand’s social responsibility by fostering positive impact and community support

September 2023 – June 2024

  • Developed comprehensive digital marketing strategies, incorporating SEO, SEM, Social Media, and E-commerce, to enhance brand presence and consumer engagement in the digital landscape.
  • Mastered the art of crafting and executing effective digital advertising campaigns across various platforms, leveraging tools like Google AdWords, Facebook Ads, and affiliate marketing to drive targeted traffic and achieve marketing objectives.
  • Gained proficiency in web and mobile analytics, utilizing data-driven insights to optimize user experiences, improve website and mobile app performance, and inform marketing decisions.
  • Cultivated a deep understanding of omnichannel marketing approaches, enabling the creation of cohesive and seamless consumer experiences across all digital and traditional marketing channels.

September 2019 – June 2023

  • Gained hands-on experience in film production and team coordination, including setting preparation, crew coordination, and administrative management, enhancing my ability to deliver smooth production processes.
  • Developed advanced skills in content creation, digital marketing, and social media management, enabling me to craft engaging content that resonates with the audience.
  • Enhanced my online community management capabilities, web interface design, and graphic creation skills at Hadock Comunicación, significantly improving online engagement through visually compelling graphics and content strategies.
  • Gained insights into the impact of digital media on society and culture, analyzing trends, audience behavior, and the ethical considerations involved in media production and distribution.
  • Enhanced teamwork and project management skills, working collaboratively on various multimedia projects, from conception to delivery, ensuring projects met briefs, deadlines, and quality standards.

January 2022 – July 2023

  • During my semester in Media Studies at Aarhus University, I deepened my understanding of global media landscapes, focusing on the complexities of media’s role in cultural exchange and the impact of digital transformation on global communication networks. 
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Strategy & Management

Strategy and management are the bedrock of effective social media and content creation. Focused on strategic planning to drive brand engagement and growth.

CONTENT CREATION

RESEARCH & ANALYSIS

SOCIAL MEDIA MARKETING

PROJECT MANAGEMENT

Design & Creative

Design and creativity shape the brand experience, ensuring every visual and message aligns with the brand’s identity and resonates with the audience.

BRAND IDENTITY & VISUALS

CONTENT & MESSAGING

BRAND CAMPAIGN

CREATIVE STRATEGY

Digital & Analytics

Harnessing digital tools and advanced data analytics to enhance user experience, optimise performance, and drive audience engagement.

DIGITAL TOOLS

SEO & SEM

DATA ANALYSIS

SOFT SKILLS