Grand Prix TVE 2024 – Social Media Lead

2024 Summer Season · 2024 Winter Season · RTVE · 2nd Year

Social media manager | Led 2 community managers | Full content strategy and execution across Instagram and X | Live tweeting

Blended milenial nostalgia with Gen Z trends · Community engagement · Influencer and fan-led activations · Giveaways

📈 32.49% Followers

Growth during the 2024 season

🔥 600K+ Views

Top reels performance

#️⃣GrandPrix TVE

Trending topic across multiple airings

Winter Special: Grand Prix de la Navidad

3 custom winter-themed episodes with christmas visuals and challenges on social media.

Influencer activations

Tools used

Partnered with @nostalgiamilenial and invited fans to try real obstacles and challenges like “Los troncos locos” or “Pingüinos matemáticos”

Instagram · X · Canva · Meta Business Suite · CapCut · Premier · Photoshop · Notion