Memento Mori (Prime Video)

Social Media Strategy

Memento Mori S.2

Role: Social Media Manager
Period: April 2024 to April 2025
Platform: Instagram
Industry: TV series / entertainment

Project overview

I took over the Instagram account for Memento Mori after season one had already premiered. The account had been inactive for several months and the original content didn’t reflect the aesthetic or tone of the series. My goal was to rebuild the account from scratch, establish a consistent visual identity, and create an engaged community ahead of seasons two and three.

Global Strategy

Objectives

Bring the account back to life after months of inactivity

Establish a visual identity that matched the series

Build anticipation for the upcoming seasons

Strengthen the relationship between cast and audience

Boost reach through video led content and challenges

Target Audience

Fans of Spanish thrillers, crime dramas, and book adaptations, plus viewers who follow character-driven series and cast members. The tone and visuals were shaped for an audience that enjoys darker, atmospheric storytelling.

Strategy & Approach

Memento Mori BeforeMemento Mori After

Rebranding:

  • Shifted the colour palette towards darker tones to reflect the psychological thriller vibe.

  • Rebuilt the feed to look cohesive and cinematic.

Content style:

  • Created a library of video assets using frames from season one.

  • Developed micro-edits, transitions, and clip-based teasers to reintroduce characters and key moments.

  • Focused on high-impact captions and a consistent tone of suspense.

Community-building:

  • Engaged directly with comments and fan theories.

  • Used actor-led content to humanise the series and build stronger audience emotions.

Seasons 2 and 3 content:

  • Designed a full social media strategy for both seasons.

  • Built a detailed launch plan including trailers, cast features, BTS reels, countdowns, and episodic breakdowns.

  • Created onsite content with actors during filming to deepen the audience connection.

  • Planned cross-promotional content for cast accounts.

Creative Work

Social first

Key Achievements

Revitalised an inactive account and turned it into a cinematic, cohesive feed

Rebuilt the audience’s interest on the series ahead of new seasons

Delivered strong video output using limited original assets

Developed high impact, actor led content during filming

Created complete multi season social media strategies for launch

Challenges & Solutions

Challenge: The account had gone quiet after season one and the feed lacked a recognisable identity.
Solution: Delivered a full visual rebrand, introduced darker tones, and produced consistent video edits to reengage followers.

Challenge: Limited fresh assets from season one.
Solution: Produced creative edits and short-form clips using existing footage.

Challenge: High expectations for seasons two and three with tight production timelines.
Solution: Went onsite during filming to gather original videos and build stronger character led content.

Challenge: Handed over the project before the launch of season two.
Solution: Left behind a fully structured social media plan and ready-to-post content for the company to execute.

My role

  • Social media strategy for seasons 2 & 3

  • Rebrand and visual identity design

  • Content creation and editing (video first strategy)

  • Onsite shooting with the cast

  • Account management and engagement

  • Preparing launch content packages and publishing plans

Results Summary

  • Brought the account back to life with a stronger aesthetic and consistent tone

  • Delivered a library of high-quality assets for future seasons

  • Strengthened the connection between cast and audience through onsite content

  • Created a complete Instagram strategy that positioned the series for a stronger season two launch

What I Learnt

Working on Memento Mori strengthened my ability to rebrand a dormant account, build a cohesive identity, and drive engagement through video heavy content. It also gave me experience working on set, collaborating with cast, and designing multi season launch strategies.