Grand Prix de la Navidad

Social Media Strategy

Role: Social Media Strategist and Content Creator
Period: 2024
Platforms: Instagram, TikTok, X
Industry: TV entertainment

Project overview

This was my second experience working on the Grand Prix format, and this time I had more space to prepare the strategy and refine the creative direction. The production involved three Christmas specials recorded in August, which made the project both surreal and hilarious. We had to think about snow, holidays and festive content while standing outside in forty degree heat. Because the episodes would not air for another six months, the strategy had to avoid short term trends and focus on timeless, festive storytelling that would still feel fresh at the end of the year. Our goal was to create a strong holiday identity that carried the energy of Grand Prix while fitting the Christmas theme.

Global Strategy

Objectives

Develop a Christmas themed social strategy that would remain relevant months after filming

Build a festive identity that matched the Grand Prix concept and tone

Create original graphics and branded assets for the holiday specials

Plan content ideas that encouraged anticipation without relying on short term trends

Support the three specials with fun, community focused posts that felt seasonally authentic

Target Audience

Families, casual viewers and long time fans of Grand Prix looking for festive, lighthearted content. The tone remained playful and accessible, with visuals that leaned into Christmas traditions familiar to Spanish audiences.

Strategy & Approach

  • Designed a strategy that would stay relevant for six months between recording and release

  • Focused on evergreen Christmas themes rather than summer trends

  • Prepared content that would still feel engaging across the holiday period

  • Built a visual Christmas universe for the specials

  • Created graphics, stickers, brandboards and wrapping paper themed elements

  • Styled social cards with festive colours and patterns

  • Highlighted Spanish traditions such as the New Year grape countdown

  • Used the Vaquilla mascot in holiday themed moments

  • Introduced playful content formats that suited the festivities

  • Produced branded assets for Instagram stories, TikTok clips and X posts

  • Created decorative elements that connected all three specials visually

  • Planned evergreen concepts to avoid content ageing during the airing gap

Creative Work

Social first

Key Achievements

Developed a complete long life Christmas strategy for three TV specials

Built a cohesive festive identity with original branded graphics and assets

Delivered engaging seasonal content without relying on trends

Used Spanish traditions to create authentic, relatable festive posts

Prepared a full package of creative materials ready for release

Challenges & Solutions

Challenge: Filming in August while needing to think and feel like Christmas.
Solution: Focused on visual identity, evergreen concepts and traditional themes.

Challenge: Risk of trends ageing or becoming irrelevant.
Solution: Chose timeless holiday concepts and avoided trend based formats.

Challenge: Balancing Christmas vibes with the show’s established energy.
Solution: Mixed festive graphics with classic mascot moments and familiar humour.

My role

  • Social media strategy

  • Content ideation

  • Graphic design and branded assets

  • Seasonal storytelling

  • Production support during filming

  • Creative development for all three specials

Results Summary

  • Delivered a festive, timeless visual package for the Grand Prix Christmas specials

  • Created a consistent identity that tied all episodes together

  • Developed high quality assets that supported promotions across platforms

  • Reinforced community excitement around a much loved holiday TV format

What I Learnt

This project strengthened my ability to create evergreen strategies, build strong visual identities and design content that remains engaging long after production. It also showed me how to adapt quickly to unusual filming conditions while keeping the festive spirit alive.