European Le Mans Series

Social Media Strategy for GolStadium

European Le Mans Series

Role: Community Manager and Content Ideation
Period: 2025 season
Platform: X, Instagram, TikTok
Industry: Motorsport / Endurance Racing

Project overview

Worked on the social media output for the European Le Mans Series, focusing on community management, content ideation and live race weekend coverage. The role involved creating dynamic pre race trailers, managing real-time engagement and producing  content for X, IG and TT. I also collaborated closely with @sprintreis on content ideas, audience interaction and live commentary. Across race weekends, our coverage consistently reached an average of one million views, with some races hitting that milestone from a single post.

Global Strategy

Objectives

Deliver fast, engaging live coverage across all platforms during every race weekend

Produce strong pre race trailers and graphics to build anticipation and engage the audience

Strengthen community interaction through active moderation and quick responses

Develop creative content ideas with @sprintreis to boost reach and storytelling

Increase overall visibility by creating high impact short form videos each weekend

Target Audience

Fans of endurance racing, Le Mans style competitions, multi class racing and motorsport enthusiasts following team battles, race strategies and long distance racing drama.

Strategy & Approach

  • Developed high-impact short form concepts with @sprintreis

  • Created pre race trailers with strong hooks

  • Designed content specifically for race hype, mid race drama and post race moments

  • Real-time updates on X

  • Reels and TikTok posts built around key race moments

  • Quick turnaround edits to capture overtakes, incidents and story beats

  • Audience interaction through polls, replies and chat moderation

  • Monitored and moderated a highly active live chat

  • Replied to fans to keep engagement high

  • Highlighted favourite moments and pushed storytelling through conversation

  • X: fast-paced race updates and reactions

  • Instagram: reels, stories and concise visual recaps

  • TikTok: dynamic clips and trailer-style content

Creative Work

Social first

Key Achievements

Reached an average of one million views every race weekend across all platforms

Achieved one million views on individual posts during high performing weekends

Delivered consistently strong engagement through active community management

Produced high energy pre race trailers that increased anticipation and reach

Strengthened race weekend storytelling with rapid, platform specific content

Challenges & Solutions

Challenge: Endurance racing moves quickly with multi class action and constant storylines.
Solution: Developed a fast editing workflow and prebuilt templates to post quickly without losing quality.

Challenge: Engagement can drop during long race events.
Solution: Used chat moderation, interactive replies and timely highlight clips to keep the audience involved.

Challenge: Multiple platforms required different formats in real time.
Solution: Adapted each idea into short formats that could be repurposed instantly for X, Instagram and TikTok.

Challenge: Race weekends compete with other championships.
Solution: Focused on distinct storytelling, sharp hooks and emotionally charged moments to cut through.

My role

  • Community management

  • Content ideation with @sprintreis

  • Pre race trailer creation

  • Live race coverage

  • Real time editing for TikTok, Instagram and X

  • Chat moderation

  • Highlights and reactions

Results Summary

  • Average of one million views every race weekend

  • Occasional weekends hitting one million views with a single post

  • Strong community engagement and active race weekend discussions

  • Delivered consistent, fast paced, high impact content across three platforms

What I Learnt

This project strengthened my ability to manage high traffic communities, deliver content rapidly during live events and adapt ideas across multiple platforms during peak moments. It also sharpened my storytelling for endurance racing, where strategy and pacing shape the narrative.