Grand Prix del Verano 2024

Social Media Strategy

Grand Prix Del Verano

Role: Social Media Manager
Period: 2024 season
Platforms: Instagram, TikTok, X, 
Industry: TV Entertainment

Project overview

I managed the full social media strategy for Grand Prix del Verano 2024, a high energy entertainment programme. I joined the project with no prior experience watching the show and had only two weeks to understand the format, develop the strategy and prepare a full season content plan before filming started. I led a small team of one content creator and one video editor, and together we produced over 1,000 pieces of content throughout the summer season. The account achieved an average of 350k views per piece and grew by 37% during the programme’s run.

Global Strategy

Objectives

Build a full season social media strategy in a very short preparation window

Develop platform specific content that matched the show’s fun and energetic tone

Produce high volume, high engagement content throughout the season

Grow the account and increase overall reach during the programme’s run

Coordinate and lead a small creative team for daily content output

Target Audience

Viewers of family entertainment TV, fans of summer game shows and audiences looking for humorous, fast paced social content that extends the programme’s on screen personality.

Strategy & Approach

  • Learnt the programme structure, humour and format within two weeks

  • Built a full season content blueprint before filming started

  • Prepared content pillars, posting schedules and tone guidelines

  • Coordinated with a content creator and video editor for rapid output

  • Delivered more than 1,000 pieces of content across platforms

  • Balanced daily highlights, character moments, challenges and comedic clips

  • Ensured all pieces matched the programme’s fun, lighthearted style

  • Instagram: reels, memes, behind the scenes and cast moments

  • TikTok: fast paced clips, challenges, trending sound adaptations

  • X: live commentary, reactions and interactive posts

  • Facebook: longer cuts and family friendly content

Creative Work

Social first

Key Achievements

Produced more than 1,000 pieces of social content in one season

Reached an average of 350k views per post across platforms

Grew the account by 37% during the programme’s run

Delivered a cohesive content strategy with minimal preparation time

Maintained a fun, engaging tone consistent with the show’s personality

Challenges & Solutions

Challenge: I had only two weeks to learn the show and build the entire social media plan.
Solution: Immersed myself in past seasons, analysed audience behaviour and created a fast, clear strategy before filming began.

Challenge: The programme required rapid output across multiple platforms.
Solution: Set up efficient workflows with the content creator and editor to deliver more than 1,000 pieces.

Challenge: The show relies on humour, chaos and personality.
Solution: Adapted the social tone to stay playful, colourful and true to the on screen energy.

Challenge: Social growth needed to happen quickly during the airing window.
Solution: Focused on high shareability, trending formats and consistent daily output.

My role

  • Content strategy development

  • Team coordination and leadership

  • Social copywriting and creative direction

  • Idea generation and format creation

  • Multi platform posting and community engagement

  • Analytics monitoring and performance optimisation

Results Summary

  • Built a full season strategy in two weeks

  • Produced over 1,000 pieces of content

  • Achieved an average of 350k views per post

  • Grew the account by 37%

  • Delivered a fun, consistent and high performing social presence

What I Learnt

This project strengthened my ability to work under tight deadlines, lead a small creative team, adapt quickly to new formats and produce high volume content that still feels cohesive and on brand.